With so much curiosity about how social networks work, one begins to wonder if you have marketing potential within these social networks?
There’s been a virtual explosion of social-networking internet sites in the past year or two. Even the players like Google, Yahoo and MSN are getting into it.
With so much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?
I joined partly because I wanted to see what these were, but moreover to see on SEM what influence social media might have in the coming years.
I have been a part of various services for some time and the reach these sites have is extraordinary.
For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people.
Imagine that – I am only a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch on TV to work I can offer to them.
Through my connections and their connections, I’m attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities are there for Social Network?
Well, let’s have a look at MySpace. Click here asea linkedin to discover the inner workings of it.
MySpace is one of the top sites on the internet today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new customers are signing up in a rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year old visits manage their electronic life. I-t allows people to publish photographs of themselves and their friends, develop a blog, record a common groups, watch and share videos, suggest things to do and lists a couple of people they consider friends. It is on this ‘Friends List’ where most of the possibilities lie. In case people desire to dig up more on facebook.com/mannatechinc, we know of many on-line databases people should think about pursuing.
All thirty million plus people of MySpace possess a friends site that lists people that person considers their friend. This is a list of people who they’re interested in hearing from on a regular basis, in addition to talking to and about. They can send you emails, discuss your photographs, read your sites, in addition to abandon messages that you can then tell the others after you put someone as your friend. This is a chance for instant feedback about you.
The capability to add friends to your page is important for advertising to MySpace people. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, ‘This generation is growing up with out ever seen programmed media. ‘They do not think in terms of-the record, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and obviously MySpace.
You can observe how this might develop.
Let’s say you produce a MySpace account to speak about your products or services. You website about any of it and search for others that will share your interests. In the event people fancy to be taught more on link, there are many resources you can pursue.
Afterward you ask them to be your friend. If they become a friend you start your ‘soft sell’ pitching your product to them.
They begin blogging and sharing it, as they grow to understand it. Quickly thousands or even thousand of individuals are talking about you and your product or service.
Do not think this will work?
I’d like to give you some situations. There are many companies who’ve gotten their start MySpace. Simply by hosting a number of their music on line and blogging about them-selves they developed a following. Soon they’d file deals and contracts arranged.
Of course to work with ser-vices like MySpace you’ll need to get something this target audience needs. If you do not then you probably should not put too much energy into MySpace.
But that does not mean other social network opportunities must be overlooked. LinkedIn is more of a specialist introduction service, when i stated earlier. If your service or product fits here then by all means examine it further.
And you’ll find others also. In case people fancy to identify supplementary resources about internet chris brummer, there are many online resources people can investigate. Services for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
So if you have ever wondered what other online possibilities may be available, consider social networking. It could be the next great website marketing channel..
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